Published on August 1st, 2013 | by UC&D Magazine


Honnen Equipment Marks 
50 years in Intermountain Region

Founded by Pete Honnen in 1963 and celebrating its 50th year in business, Honnen Equipment is one of the largest and oldest dealers of John Deere commercial construction and forestry equipment in North America. From its Commerce City, Colorado headquarters outside Denver, Honnen already had decades of strong growth behind them when they entered the Utah market by purchasing Scott Machinery  in 2009. The purchase gave Honnen locations in Salt Lake, Ogden and St. George as well as Idaho Falls, Idaho. And, on the occasion of a half century of operations in the Rocky Mountain West, the company  announced plans to build a new Salt Lake City dealership and service center on a 12-acre site at California Ave. and Bangerter Highway.

Company President Mark Honnen says he sees great potential for growth in Utah.

“We feel good about the outlook for the Rocky Mountain region and Utah specifically,” said Honnen. “We are excited about this new location. I think it shows our commitment to the Wasatch Font.”  He said the building will be approximately 55,000 SF and will give the firm broader service capability and a larger parts inventory along with the space needed to serve an expanding local market. The company plans to break ground for the new facility this fall and open by the summer of 2014.

In addition to the John Deere line of equipment, in Utah the company is also the authorized dealer for John Deere Commercial Worksite Products, Hitachi and the Wirtgen Group product line that includes Wirtgen Mills, Vogele Pavers and Hamm Rollers. Honnen locations in Colorado also carry Manitowoc, Grove and National Cranes, JLG Telehandlers and Lull Forklifts.

Cameron Preston is Honnen’s senior sales manager for Utah overseeing 70-plus employees. He says the company has been seeing sales growth in two key markets.

“We are excited with the housing market picking up, not just in the Salt Lake area but in Ogden and St. George. There are new subdivisions being developed for the first time in a while. Those light commercial and residential builders are our core business and they are as optimistic as they have been since 2006-07.” said Preston. “We’ve also had success lately with mid-size loaders selling to the aggregate producers.”

Preston said his service team in Utah is in the final stages of preparations to support the new Tier 4 emission standards.

“It has been a big undertaking,” he said. “We have been gearing up to support the new standards across our whole product line. We are investing a lot in the equipment and training we need to support our customers in the field.”

Honnen said during the past 50 years the company has tried to remain focused on customer support and investment in their employees.

“We have a great group of employees; they are our greatest asset,” said Honnen. “I think our company today is small enough to give personal attention to our customers but large enough to have the resources necessary to support them.”

Honnen also has long-established operations in Grand Junction and Durango, as well as Gillette, Rock Springs and Casper, Wyoming.

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