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A Half Century of Excellence

Founded by Roger Boyer in 1972, sons Jake and Nate carry on the Boyer Company’s legacy of integrity and building to benefit the greater community. 
By Brad Fullmer

As one of the most successful commercial real estate developers in Utah’s history, Roger Boyer expressed gratitude and humility when asked what it means for his firm—The Boyer Company—to celebrate its 50th anniversary this year. 

“It’s been a fun year, a humbling year,” said Roger, 82. “I think for me personally, I try to fly under the radar. It’s a quiet satisfaction that we feel like we’ve done good projects and developed a reputation for following through and having integrity. Banks have stayed with us because they can count on what we say.”

It’s been quite the journey for the octogenarian. Roger is an East High graduate (’58) who served a mission for the Church of Jesus Christ of Latter-day Saints to Australia before graduating from the University of Utah with a Bachelor of Economics (’65). He chased and earned an MBA from Harvard (’67) and quickly fell into the development world via a relationship with U of U frat brother Ellis Ivory, founder of Ivory Homes. 

The pair started Ivory & Boyer Company in the spring of 1967 and were the exclusive marketing agents for a new 1,000-acre residential development in Bloomington, south of St. George. The firm merged with Johnson Land Company to become Terracor in December 1968 and they set about developing Bloomington Country Club, which included two golf courses and the construction of the Man O’ War bridge to provide access from I-15 across the Virgin River. The bridge still stands today, a symbol of both Boyer and Ivory’s ambition. 

Roger remembers flying in golf pro and three-time major champion Billy Casper to hit balls as a way of promoting the new golf course development. NFL star Merlin Olsen drove a ceremonial golf cart across the bridge, too. 

The development was a success, and the pair also made a splash working on sizeable developments in Herriman and Stansbury Park, but Boyer quickly realized he needed to invest in income-producing properties and lease properties that could be owned, rather than just buying and selling assets. 

“Ownership seemed like a better strategy,” said Roger. “That was the focus initially of the Boyer Company. In many ways, we’re not doing anything different other than the scale of projects.”

Family Affair 
Two of Roger’s eight children—sons Jake and Nate—followed in his footsteps and gained a passion for real estate development at an early age. They currently serve as CEO and President, respectively, and have participated on various local business and community boards.
Jake, 50, has served as Chairman of the Salt Lake Chamber of Commerce and President of the Valley Service Board, along with being named NAIOP Developer of the year in 2014. 
Nate, 40, served on boards for Salt Lake Community College, United Way, and the Salt Lake Chamber. 
“I grew up in this industry,” said Jake, who assumed the role of President in 2006, President/CEO in 2011, and took a three-year sabbatical to serve a church mission in Frankfurt, Germany from 2017–2020. “I remember as a kid my dad would put us in the car, and we’d visit an office or a shopping mall. It was ingrained in my system early on. The thing I love about this business is that you’re a part of creating and developing projects from scratch, and that vision can be implemented in a tangible way. It’s fun to be part of that process and contributing to the community.”
“I like the tangible nature of real estate,” said Nate, who spent three years as an agent at Cushman & Wakefield while attending college at Brigham Young University, an experience that has proved valuable during his 13-year career at the Boyer Company. Beyond financial motivations, he added, “you can create cool projects over time and make places that are a lasting legacy.”
Working with their father has helped them forge the tightest of bonds. 
“We have enjoyed a daily association with each other and worked side by side for 25 years,” said Jake. “I’ve been around him long enough that I know how he thinks and reacts in certain situations. You start merging your decision-making.”
“He’s super focused on putting together great projects that are good for the community,” he added. “He’s smart at cutting through the noise to get to the bottom of issues. No drama, no ego—he cares about doing the right things”


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One Utah Center in Salt Lake City (lead photo) is an iconic project developed by Boyer Company and completed in 1991. The firm has a strong portfolio of industrial projects and remains bullish about that market. Liberty Sky Apartments (above) is a high-profile multi-family joint venture project completed earlier this year (photos courtesy Boyer Company).

Diversity of Projects and Markets

The Boyer Company has a rich history of building various types of projects, including commercial office, retail, industrial, medical office, self-storage facilities, and multi-family. Jake said the firm has developed approximately 43 million SF of space totaling multi-billions in value during its 50-year history and has no intention of slowing down, with some $2 billion in projects currently in the pipeline. The firm has 185 employees working out of offices in Salt Lake, Ogden, and Phoenix. 

Jake said they have ramped up their efforts in the multi-family arena in the past decade to capitalize on Utah’s booming multi-family and senior living markets. It has also invested heavily in recent years in building industrial warehouse space, highlighted by projects such as the Business Depot Ogden (BDO), a 1,118-acre master planned business park that features 14 million SF of space in the form of warehouses, manufacturing facilities, and office space. 

“There were enough build-to-suit opportunities that we were able to build out (BDO) space at a slow-to-moderate pace,” said Brian Gochnour, a 22-year company veteran who serves as COO and filled in as CEO during Jake’s three-year absence. “That pace has picked up dramatically the past five years. It’s been a great partnership with Ogden City.”

Jake said it’s the largest industrial park in Utah, with 1 million SF added last year and another 1 million SF under construction or soon-to-be completed in 2022. The firm has other major industrial projects underway in Grantsville, Spanish Fork, and a one-million-SF building in West Jordan—its largest project currently underway. 

Industrial warehouse space has been an important focus for the Boyer team. Nate said the market, despite a large influx of new industrial projects since 2010, “is still undersupplied, with less than 2% vacancy rates. We see continued growth going forward, even as interest rates go up. We think demand will outpace supply.”

Commercial office is perhaps the trickiest market to figure out right now, Jake said, due primarily to post-pandemic corporate office policies that have given rise to more employees working remotely or on hybrid schedules. 

“It’s all over the board—companies have different policies on work from home versus work from the office,” he said. “Office is not the most favored in the financing world right now. We’re not building [speculative] space.” 

“Office [demand] is 20%–30% down because of the hybrid workforce,” added Nate. “I think a lot of tech CEOs want their folks in the office for productivity reasons. The hope is the market will catch up and we can get back to a more normal vacancy rate by 2024–2025. No one really knows what demand will look like.”

Another prominent change in the past decade is the sheer number of outside developers looking to make hay while the sun shines on Utah’s red-hot economy. 

“When I started at the Boyer Company [2000], Utah wasn’t on the radar [nationally] as much as it is now,” said Gochnour. “With more developers coming into our market, we’re having to refine our approach to the continuing needs of our customers.” They’ve been through a number of economic cycles—some good and some tough, but “the great thing about the Boyer Company is that we’ll be able to weather any economic cycle we’re faced with,” Gochnour concluded.

“The total dollar amount of deals has changed considerably—both [up-front] costs and the amount of outside capital coming to Utah,” added Nate. “The fundamentals of the business are still the same, but it’s crazy to see the amount of capital flowing into Salt Lake. It’s been great. At the end of the day, our business is scalable.”

The company continues to develop projects in multiple states simultaneously, with active projects in ten states, including Utah, Arizona, Idaho, Hawaii, Colorado, South Carolina, Texas, Arkansas, and Massachusetts.


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Boyer Company spent significant time and resources developing The Gateway, a $375 million, 2.1 million SF open-air, mixed-use complex to coincide with the 2002 Salt Lake Olympic games. The firm has built dozens of prominent commercial office projects over its 50-year history, including Podium building in Lehi; Boyer 101 in Salt Lake (site of the firm’s HQ); and the DealerTrack office building in Draper.

Next 50 Years

Hitting the 50-year mark is certainly a notable achievement, but not one that affords the company time to take its foot off the accelerator. 

“We’re going to keep plowing forward—we haven’t sat around and patted ourselves on the back—but 50 years is definitely a milestone we’re happy about and grateful we were able to get there,” said Jake. “We hope to be around for a long time.”

Nate also appreciates the significance of half a century but believes the firm’s best days are ahead. 

“Bigger isn’t always better,” he said of the firm’s future outlook. “We don’t have big ambitions to grow from a headcount standpoint. We want to continue to do great projects and to maintain our reputation in the market, where people know we’re trustworthy and good partners and that we do what we say we’re going to do. It’s not that complicated.”

“I’m excited about our next 50 years,” Nate continued. “Real estate isn’t going to change but there are so many new ways to finance projects. We’re in a better position than we’ve ever been financially. I think we’ll do some of our coolest projects going forward.”

Roger still loves coming to the office and engaging in project discussions. His opinions are invaluable; his presence calming. 

“We have a great system—he has an office here, he can come in as much as he wants—ultimate flexibility,” Jake smiled. He and Nate don’t want to burden Boyer with the mundane, day-to-day aspects of the business, however, “We’d be dumb to not tap into his knowledge. When we’re making large capital decisions about moving forward on certain projects, we like to get his input. He enjoys the thrill of the deal.”

Roger has been a member of ARUP’s board of directors for 34 years and also is actively engaged in a program with local universities to provide scholarships to refugees and disadvantaged youth and help them get into careers. 

Roger was wistful when asked about having Jake and Nate carry on the Boyer family as his own career has wound down the past decade.

“It’s an emotional question—there is no higher honor for a man than to have some of his closest friends be his own children,” said Roger. “We work hard together, but we have a lot of fun together. It’s an honor, and it’s what keeps me coming back at this stage.”

“The other day he turned to us and said, ‘You’re not going anywhere anytime soon,’” laughed Nate. “Jake and I will be around for a while. We don’t know the [succession] plan—at this point we are just planning to be here because we love what we do, to be honest. You wake up Monday and it’s fun to go to work.”

UC+D Most Outstanding Projects of 2024

By LADD MARSHALL • January 1, 2025

Dynamic Electrical

By Taylor Larsen • November 1, 2024
Electrical contracting is competitive as hell. With a plethora of mega projects upcoming, a bidding war for the best electricians and estimators, and even a race to secure the energy to power Utah buildings, the competition at every level seems to grow more intense with each passing year. How can electrical contractors respond to upcoming trends and win work in the Beehive State? It Starts with Labor Ken Hoffman, Preconstruction Manager at Ludvik Electric, said that the competition for labor has been particularly fierce since he and his team began working on the New SLC International Airport some years ago. Competing for great people has always been the case, but the influx of high-level projects over the last decade, he recalled, “pulled everyone up” with drastic increases in wages that helped electricians bring more money home and brought in a cadre of workers from out of state to push jobs past the finish line. There is additional work to be done to bring in the next generation of fieldworkers to help build the state’s future, specifically the financial incentive to enter into a demanding, sometimes dangerous field. Contracting tech company ServiceTitan reports that salaries for entry-level electricians have risen 9.14% since the beginning of 2023, but is it enough? No, and it is hampering project execution. At a recent Urban Land Institute (ULI) Trends Conference, Hunt Electric CEO and President Troy Gregory offered a sobering statistic: currently, for every electrician who enters the trade, three electricians depart. Nathan Goodrich, Division Manager of Helix Electric, said that the industry needs to find solutions fast, as competing for the same people in a wage-based arms race is unsustainable. “We have to promote the trades as people are coming through high school,” he said. Exposure through industry days and other presentations is one way while granting release time for high school student workers was another that Goodrich mentioned as two ways to bring in the next generation of electrical contractors. Gregory agreed, saying that Hunt Electric and other industry groups have become much more involved at the high school level by showcasing and giving interested students career opportunities. He and his team have had success working on pre-apprenticeship that gives the most eager hands-on experience in prefabrication, an area that only grows in importance for contractors. “We’re getting them in a better position to be more productive on a job site on day one,” said Gregory.

Youthful Impact

By Taylor Larsen • November 1, 2024
Editor's note: UC+D's annual look at age 40 & Under A/E/C professionals includes individuals from a wide range of market segments including a general contractor VP, an interior designer, a rising UDOT director, a steel industry entrepreneur, an equipment dealer owner, and an electrical contractor safety/HR executive. Each holds a key position at their respective firm and has proven their skill and capability along their unique career paths.

Scintillating Sustainability

By Bradley Fullmer • November 1, 2024
Architect Brian Backe was succinct when he stated, "when I try to describe the Climate Innovation Center, one of the phrases is 'big things comes in small packages'." His words couldn't be more profound. An ambitious adaptive reuse project that is generating significant buzz in the sustainable building arena locally, Utah Clean Energy's new Climate Innovation Center (CIC) is the transformation of a modest, nearly 70-year-old, 3,000 SF single-level commercial structure into a state-of-the-art, two-story, zero-energy building that will serve as UCE's home for the next half century. "Within a 3,000 square foot footprint it has urban infill, is an adaptive reuse site, Net-Zero, combustion-free, hybrid mass timber structure—we really packed in a lot," said Backe, Principal-in-Charge for Blalock & Partners, who worked closely with Salt Lake-based Okland Construction to ensure optimum sustainability throughout the construction process. The $5.4 million, 5,260 SF project officially opened in June to much pomp and circumstance, and rightfully so. The center showcases the potential of what homes and buildings can be—spaces that are not only comfortable and inviting, but also produce zero pollution. The building will offer a space dedicated to learning, exploration and collaboration centered on climate solutions and improving local air quality, and a place for the community to engage and create solutions to the challenges we face. The project is a testament to CEO/Founder Sarah Wright and her team at Utah Clean Energy, and their commitment to increasing awareness of environmental sustainability. Their new home makes a bold, walk-the-walk statement about the importance of renewable energy in the built world. "There needs to be an education and understanding that renewables (solar, wind, hydro, geo-thermal) are our cheapest resources," said Wright, a Chicago-native whose diverse background includes work in geology, environmental consulting, air quality, and occupational health. She founded UCE, a mission-driven non-profit, in 2001 and is thrilled to see the CIC finally come to fruition after years of planning. The project, she said, embodies UCE's dedication to transforming Utah's built environment to be zero energy and emission-free, while helping the community reimagine the places we live and work. "This is a living laboratory and teaching tool for the public and the business community, demonstrating the tremendous role that buildings have in solving climate change," said Wright. "Everyone that's been here loves it and other owners say they are inspired by it." Kevin Emerson, Director of Building Decarbonization and an 18-year UCE veteran, said the project became a necessity in recent years as UCE's staff swelled to 15 people. "We've had a dream to really 'walk to talk' through our office headquarters and (CIC) is the result of that dream coming to fruition," said Emerson. "It is more than just office space—it's meant to be a showcase and teaching tool for the construction and design industry." "There is nothing more sustainable than reusing our existing buildings and breathing a new 50-year-life into a structure than was slated for demolition," said Backe, adding that construction crews seismically braced the primary existing CMU block wall, in addition to reusing over 65 tons of CMU and 50 tons of concrete.

It Doesn't End Here

By Taylor Larsen • November 1, 2024
Cancer sucks. That message is on t-shirts and stickers, message boards and social media, and is often said to others when news comes out about a diagnosis—a show of solidarity in the fight against cancer. But riding through the challenge doesn’t have to be the only experience, especially in cancer center design and construction. For Nathan Murray and Brian Murphy, the respective design and construction leaders who helped bring the McKay-Dee Cancer Center into a 21st century, their work showed that a cancer diagnosis or treatment isn’t the end, but the beginning of a new journey of support and patient-centered care. The project was a long time coming. What began in 2018 with the winning bid needed a bit of time to settle on the ownership side, but had Scott Roberson and Jimmy Nielson from Intermountain Healthcare championing the project along the way. Throughout the project, the team never lost track of the patient experience, which Murphy said led to many productive meetings on design priorities and project sequencing to achieve the renovation’s full potential.

On the Money

By Milt Harrison • November 1, 2024
As the commercial construction market in Southern Utah—particularly Washington County—continues to heat up, Onset Financial's dazzling new four-story corporate headquarters for its Red Rock Division makes a bullish statement about the company's outlook for the greater St. George area. Indeed, the owner-occupied structure totals 60,000 SF and is designed to harmonize aesthetic appeal with supreme functionality, given that it houses 23 offices, 86 cubicles, myriad state-of-the-art amenities, and a swanky top-floor corporate penthouse for Onset owner Justin Nielsen that is second-to-none. Developed by Salt Lake-based Asilia Investments, CEO Jonathan (Jono) Gardner stated frankly that this project is the nicest, most expensive office project per square foot that his firm has been involved with, and it speaks to Onset's aggressive business practice and optimism in the future of the equipment lending market. "You walk into that building and you know you're in something special," said Gardner. "It's [Onset Founder Justin Nielsen's] way to attract talent. He said, 'This is the way I'm going to build my business,' and he put his money where his mouth is, [wanting] to go above and beyond anything in the market. He leaned into this with an attitude of 'this is my business, this is my operation, I want people to know this is the place to be.’ He has incredible vision and can see things before they happen." Designed by Salt Lake-based Axis Architects and built by Salt Lake-based Okland Construction, the two firms worked harmoniously with each other via a CM/GC delivery method to produce one of the most unique structures imaginable, with a highly-complex layout where two gridlines intersect each other at a specific point in the middle of the building, with the layout based off this one intersection in all directions and floors not situated directly above each other. Gardner charged the design team, led by Pierre Langue, Founder of Axis Architects, to "give us something we've never seen before." In addition to the unique floor layout from floor to floor, they wanted to take advantage of incredible views into Snow Canyon and the environment in general, along with being situated along the Santa Clara River, which offers its own unique aesthetic beauty. Langue pointed out his firm’s perpetual refinement of using "apertures"—a "design element we've been developing and including in our designs for 20 years that is a continuation of an effort instead of one individual design," he said. "It's in reference to a camera—you're inside a box and framing the view. It's a great feature on the inside because you can frame the different views." “That's why the [floor] plates are rotated. It gave us a way to focus the view on something very specific that you want the viewer to see." In addition, said Langue, apertures on the outside are used as an extension of the building and help create shading for the large expanses of glass. Designing the complex floorplate grid was one thing, building it was another. "The layout was difficult because the gridlines were not particular to each other, and they didn't necessarily transfer to the floor above," said Tyler Dehaan, Project Manager for Okland, adding that it's the firm's first project of this kind. He said the "first pier footing we poured was crucial"—it had a column that extended at an angle and only connected to the building at the top floor, and was 15 feet lower in elevation than the first floor. "I was really concerned about that column not being in the right location/elevation and then the steel column not fitting," he added. Dehaan said they wouldn't know for six months if everything would fit—until all the footings, the foundation, three concrete cores (two stair towers, one elevator), and structural steel up to level four were completed. "In the end, it fit perfectly," said Dehaan. "There were no issues." Pouring the three cores was both challenging and labor intensive, and because structural steel tied into the cores, construction on steelwork had to wait until they were built. Okland self-performed the slip-forming process with help from some experienced concrete subcontractors. "When you see what's going on with the structure, you see the genius behind it," said Gardner. "The common cores hold it in place." Another critical and highly unique construction aspect was building a robust “sea wall” along the Santa Clara River capable of withstanding a 150-year flood event. Nielsen had concerns about the building being so close to the river but also wanted a dynamic outdoor terrace with direct access to a bicycle/running path along it. Hydraulic consultants collaborated on a “belt and suspenders” type of decision, said Dehaan, with crews digging down 15 feet below the main floor and installing a retaining wall below the flow line of the river. A wall of riprap and large cobble rocks were installed after the retaining wall was completed and during backfill. A similar build was done along the dry wash on the other side of the site.

Trends to Watch: Mechanical

By Taylor Larsen • November 1, 2024
Out with the old, in with the new? Not quite, according to experts in the mechanical industry. Trends in mechanical engineering and contracting are warming to both new and existing solutions to optimize efficiency as they maximize the mechanical budget. Three mechanical professionals in design and construction detailed the trends they see helping current clients integrate these mechanical solutions with the future in mind. Electrification Buzzing; Heat Recovery Heats Up According to Jared Smith, PE and Mechanical Engineer at VBFA, a constant in the mechanical field is that many owners have continued with gas-powered systems instead of fully embracing electrification. “The high first costs of full electrification of the mechanical systems through heat pumps,” Smith said, “is a bridge too far for owners currently.” “We’re not anywhere near full electrification of every project,” he said, “but clients are toying with the idea, and more clients are getting serious about it.” Operational costs are favorable due to the heat recovery nature of the system, but Utah’s location in a heating-dominant zone (colder winters) means that more air-source heat pumps would be required to meet the building’s heating needs than necessary during the summer months. Widespread electrification may be a years away, but it is is trending up, making the relationship between mechanical and electrical teams more important than ever and setting the stage for future project team victories in coordination and collaboration. It will become the standard for younger engineers as the industry heads toward full electrification of building systems, Smith said. It’s just one of the upcoming trends he is most excited about in the world of mechanical systems. Another is the efficiency gained through heat recovery chillers. Like a heat pump, heat recovery chillers pull heat out from a cooling source. During the cooling operation, the chiller produces cold water while dissipating heat through the condenser. But with a need for both chilled water and hot water, the released heat can go toward heating application. Smith said that operations are seeing overall energy usage intensity decrease across the square footage of the building. Wasatch Canyons Behavioral Health and Intermountain Health’s Saratoga Springs Cancer Care Clinic are two examples where Smith and the VBFA team have seen energy usage intensity decrease with the future implementation of a heat recovery chiller. “It shines in the healthcare environment,” Smith said, “with the year-round cooling load, you can dump it back into the heating system.” Electrification Still Needs Work; “Thermal Battery” Shows Promise For Steve Connor, PE and President of Colvin Engineering Associates, the University of Utah is fast becoming a leader in the electrification of new buildings. “By heating buildings with electricity, what was once heresy,” he laughed, “has become gospel.” Connor cautioned that electrification has drawbacks that need to be considered, namely that building electrification could create a second peak use period in the winter, one which could be even higher than current summer peaks. It will be incumbent on the A/E/C industry to continue to make gains on what Connor called “the best investment in energy” via high-value insulation, building envelopes, and windows to minimize the need for heating. The next step is to recover and store energy generated. At the new James LeVoy Sorenson Center for Medical Innovation at the University of Utah, Colvin Engineering Associates, along with trade partners Archer Mechanical, are utilizing a 42,000-gallon water tank that will function like a thermal battery for the building when it opens in spring 2026. Heat pumps will use the tank as a heat reservoir, adding or withdrawing heat as they cool or heat the building. If the heating demand is especially high and the tank gets cold, they will “charge” the tank overnight with an electric boiler, and if the tank gets too hot in the summer, they will reject the excess heat through a cooling tower. Most of the year, they add or remove heat from the building and store the waste heat in the tank, making it function like a thermal battery. Since buildings are always in need of cooling due to the energy use, people, and equipment in use across the building, heat can be taken away and stored in the tank before being pulled out of tank to heat the building back up in the morning.

United They Build

By Taylor Larsen • November 1, 2024
The business didn’t technically start, as Matt Menlove put it, with five guys in their father's truck. But it was the impetus for Matt and brother Marc to start United Contractors and take it to the heights reached over the last 20 years. One thing that came from those times working out of Dean Menlove's truck was this: “We were taught a love to build,” said Matt, who now leads the 56-person business as CEO. Their upbringing put them on the path to start United Contractors, but not before a few other iterations. The brothers’ handyman business, Menlove Maintenance, helped put the two through college. MKM Construction, run by Matt, ran for a few years before he and Marc joined forces to start United Contractors. United Hits Stride with a Company Vision The early business had the same, “out of your truck” mentality, with United’s first job renovating a Marriott hotel lobby near the Salt Lake City airport, and another significant project by the airport—renovating a tilt-up building for pipeline supplier T.D. Williamson. The 60,000 SF renovation included building a new mezzanine and outfitting the building for industrial operations on a small budget. The project was so successful that the client asked if we could stay on call for future building needs. “That was our first repeat client,” said Matt. “That was where we began the vision that ‘Every client would choose us again.’” At a recent company party to celebrate their milestone, Matt joked that the name "United Contractors” made it sound like they were a bigger business than they were, a benefit of the doubt that may have allowed the company a foot in the door initially. But company size and capability have never mattered as it relates to the company vision—that good experiences on the project team would bring in more work. “Our mission has always been to consistently exceed expectations through ‘Building on a Promise,’” Matt said. “As we build relationships and our clients trust us, then we can get to know them and begin to supersede their expectations and win them over again and again.” It’s not just clients that United wants to win over with the team’s attitude, work ethic, and understanding of construction, he continued, “We want to win over design partners, subcontractors, vendors, and even employees [...] It’s what we strive to accomplish every day when we step on the job site. “

Kimley-Horn SLC Office Marks 10 Years

By By Brad Fullmer • October 4, 2024
It's been a decade since Kimley-Horn, one of the nation’s top engineering and design consultancy firms, launched an office in Salt Lake, and by all accounts, the Wasatch Front market has been a boon to the civil engineering firm, with local leaders feeling highly optimistic about its future success and growth in the Beehive State. The Salt Lake office was opened by Zach Johnson in 2014, who previously spent time in three other Kimley-Horn offices including Sacramento, Orange County, and Denver, with three total people comprising the initial staff. The firm's Denver office was providing consulting services for the Utah Department of Transportation and put together a market analysis regarding expanding into its neighbor to the west. "The market analysis we put together showed we should have had an office in Utah 10 years previously [2004], so we decided to plant a flag and open an office," said Johnson, who leads the office along with seasoned Salt Lake office practice leaders Chris Bick, Leslie Morton, and Nicole Williams. Like any new start-up endeavor, it was rough sledding initially, but strong regional support and the sheer tenacity of boots-on-the-ground marketing started paying off, with explosive growth happening along the way. "I would describe the first few years as lean," said Johnson. "We had to be creative, we had to be scrappy to capture work and rely on our partners across the country, folks who had clients in Utah and rely on those relationships. Those first two to three years were about relationship building and knocking on doors that didn't always open. It was a lot of fun."

A Future Paved with Intentionality

By Taylor Larsen • October 3, 2024
Nearly 90 minutes into a conversation with Dave Edwards and Bruce Fallon, the two remembered a story about the values of WPA Architecture from years before. Fallon was in talks with the principals at the firm to define values for the rest of the company. Longtime ownership, with decades of experience founding and building up their own firm, weren’t against the idea, but the idea of formalizing it all seemed inconsequential. Fallon had been a Principal with the firm for ten years and finally asked longtime Principal Alan Poulson (who retired in December 2023), ‘What motivates you?’ to which [Poulson] answered, ‘Providing for my family.’ The thought has stuck with Fallon and Edwards ever since. “It drove [Poulson] in everything he did,” Fallon said. “He was excellent in everything he did so he could provide for his family.” Now that the two lead WPA as Principals, they have looked to embrace excellence through intentionality—in purpose, relationships, and work ethic—that will lead the firm to new heights.
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