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The New Workhorses of Construction

Equipment dealers and manufacturers are responding to the different barriers that plague construction, but will it be enough to keep up with insatiable project demand?
By Taylor Larsen

It was another record year for equipment dealers, reported Daniel Fisher of the Associated Equipment Distributors (AED). Business has been so good that the only common complaint is that dealers can’t supply for all the demand out there. Fisher, Senior Vice President for Government and External Affairs for the trade association, said that, “You go to some of our member’s [machine] yards and they have never seen them this empty.”

Parts, equipment, and machines for construction, mining, and broadband infrastructure are being snapped up at such a rate, “you are getting deposits from contractors who don’t know when it will be there and unsure how much it will cost,” he said.


With solid backlogs on available work, the current unpredictability won’t hit construction and heavy equipment as hard as it may hit other areas. There may be uncertainty with inflation, trade, and wars, but Fisher reported, “there is confidence that infrastructure construction will be able to weather the storms” of a volatile market, with infrastructure spending totaling $1 trillion over the next five to seven years.


He explained the difference between the 2008 recession and what has been happening over the last few years by detailing how the current administration’s plans for infrastructure spending $1 trillion will be done gradually, instead of on “shovel-ready” projects like what happened over a decade ago.


Demand remains powerful for equipment for ongoing and future projects but also in labor. With tons of people leaving the equipment servicing workforce from COVID, retirement, or some other reason, the need for service technicians has never been greater.


“Any one of our members would hire 10 technicians if they could,” he said. Wage increases are happening across the board, along with bonuses and other financial incentives to not just technicians, but everyone involved in equipment enterprises.


“It’s a workforce shortage issue,” explained Fisher of the dearth of equipment technicians, operators, and others that go to keep the equipment world—and job sites—operating at full capacity. “We’re all robbing each other of the same people [from other industries].”


While the supply of labor looks to catch up with demand, Fisher reported that mining and aggregates sectors are also growing to help meet that infrastructure demand domestic and international. Construction equipment demand, he said, remains hot on the news of the infrastructure package. The only struggle in equipment is in mining and exploration of oil and gas, something Fisher attributed to the current administration’s focus on emission-free vehicles and curtailing the need for fossil fuels.


But, as prices at the pump show, some adjustment on policy is needed to help America’s car- and gasoline-centric society. Advancements in electrification seen in passenger vehicles may be exciting for some, but it is not moving the needle much in equipment.


As a result, “manufacturers are moving toward more efficient equipment,” he said. Whether or not that comes from electrification will be up to consumer demand. Getting more done with less energy, he said, is always the goal, “but the diesel engine is here to stay for the foreseeable future.”


Much like other sectors of A/E/C, heavy equipment is in a good position. Will it be able to weather the ongoing labor crisis? With the three pieces of equipment that follow, the answer is yes.


CAT 150 Motor Grader

CAT 150 Motor Grader

Make / Model: CAT 150 Motor Grader
Utah Dealer: Wheeler CAT/Campbell Companies

Tech Specs Change the Game in Grading
“It’s a changing world,” said Jonathan Campbell, Executive Vice President with A/E/C equipment titan Campbell Companies. He’s talking about the technology that is changing the world of heavy equipment and construction, specifically GPS systems on heavy equipment. 

One of the key features of these GPS systems is that operators can perform their roles at a much higher level. How high? “It allows an 18 year old with two weeks of training to perform comparably to an operator with 20 years of experience,” said Campbell.

“What most people understand is that the largest expense over the life of a machine is the operator,” he continued. Combine that with the current shortage of operators, and technologies like these will only grow in importance.

While the equipment remains top of the line, GPS systems are allowing heavy machinery like the CAT 150 Motor Grader to reach its full potential. Before the project ever starts, Campbell said, “you are telling the machine what to do.” Graders like this CAT model can do its work where the blade meets project specificities to within millimeters. Hydraulics are controlled to the exact specification, too, meaning compaction happens at a perfect level and minimizes the need for more or less material. No more over-compaction, no more regrading, no more rework.

Combined with the advancements in telematics, construction is aiming to trim out inefficiencies at every level of the job site, keeping machines well-maintained with operators who can guide that same equipment to operate at full-throttle.

These solutions from GPS systems address every level of concern the industry is currently experiencing—safety, materials costs, labor constraints, and scheduling. Campbell explained, “In an industry where margins are tight, every rock counts, every hour counts, every truckload counts” toward improving the bottom line and expanding profit margins.

For the CAT 150 Motor Grader, Campbell said the technology saves on fuel costs by as much as 30-40% compared to utilizing equipment without the GPS. Volatile markets, especially with fossil fuels, make fuel savings essential.

“We want to add so much value [with this technology] that people can’t do this job without us and don’t want to do this job without us,” said Campbell.

Campbell said these aren’t new technologies, as they have been selling systems like these for a decade. But these systems are changing the industry for the better with safer, faster, and ultimately better projects being the result. As GPS systems and other tech help accelerate construction innovation, Campbell said “the companies that are willing to embrace [this technology] and say ‘Let’s go figure it out,’ those are the ones that are going to thrive.”

Kamatsu D-61

Make / Model: Komatsu D-61

Utah Dealer: Komatsu Salt Lake City


Komatsu’s 168-horsepower D61 line of mid-size dozers is a step in the right direction to help construction embrace not just 21st century technology, but the 21st century labor market.


“It has great visibility and is designed well from the ground up,” said Scott Despain, SMART Construction Consultant for Komatsu’s Utah office. The visibility component comes from an innovative, super-slant nose design that makes for improved machine control and increased efficiency and productivity. The physical components of the machine are impressive, but the brains of the machine are bringing huge technological efficiencies to projects to push through barriers of construction.


Some of those efficiencies are gained by the equipments’s proactive dozing features, Despain recounted. Since the machine can anticipate what is coming up for it in relation to an overall grading project, These upgraded models, via their GPS systems, “the machine is recording the existing terrain and compares it with what it needs to cut. “It’ll know whether or not it has gone over spots on the job site and make the correct passes.”


“In the old days, operator had to work their way down the grade,” said Chad Metzger, Eastern Utah Territory Manager for Komatsu. But new machines are different. It knows the scope of work, but beyond that, Metzger said that the new D-61 machines know how fast the machine is going in relation to the blade. Now, D-61 machines can run the blade at whatever rate the machine is capable of handling and push away the excess dirt to keep grade work and dozing going at full speed. Improving at the margins and making each pass worthwhile is a huge efficiency gain for today’s lightning fast projects.


It’s not just digital modeling that helps these machines, integrated systems like job site management and telematics are bringing efficiencies to so many areas of a project. Each of them said that work done in job site design and integration helps is helping to minimize the effects of the labor shortage. 


Volvo A60H

Make / Model: Volvo A60H

Utah Dealer: Arnold Machinery


Volvo is known for much more than the boxy station wagons and an unparalleled safety culture. The vehicle manufacturer’s work in heavy equipment has been a staple of the industry since the first modern articulated hauler, the 1966 Volvo DR 631, also known as “Gravel Charlie.”


Things have come a long way from that 10-ton hauler. The Swedish company’s construction arm, Volvo Construction Equipment (Volvo CE) has been hard at work advancing the articulated truck market with their most recent release of the A60H. Today, Volvo CE partners with equipment dealer Arnold Machinery in Utah and across the Mountain West on the largest operating fleet of A60H articulated haul trucks in North America monitored closely with ActiveCare.


According to statements from Arnold Machinery, the 60-ton capacity A60H is built for heavy hauling in severe off-road operations, including quarries, open pit mines, and large earthmoving operations. Where is it best served? According to the Arnold Machinery team via statement, “[The A60H] offers an alternative to rigid dump trucks and construction trucks operating on soft, uneven or steep roads, where it can haul a similar amount of material in a shorter cycle time.”


“As prices at the pump continue to soar, electric machines are becoming more and more of the conversation where the world is heading,” said the Arnold Machinery team in their statement. Manufacturers like Volvo CE are looking for electric solutions to mitigate many ongoing issues like gas prices, working in sensitive environments, and the ongoing move to curb vehicle emissions.


“You get high performance delivered with less noise, fewer vibrations and no exhaust fumes,” said Arnold Machinery in their statement. While the A60H is yet to have full electric capabilities, Volvo CE and Arnold Machinery currently offer five electric construction machines—one of the broadest ranges in the industry. With Volvo CE’s Electric Machine Management Application, construction crews can easily check battery levels, see charging status, and get notifications.


Widespread use of battery powered heavy equipment may be years down the line, but Arnold Machinery and Volvo CE are looking to stay ahead of the curve when it comes to meeting demand for electric solutions in heavy machinery.


UC+D Most Outstanding Projects of 2024

By LADD MARSHALL • January 1, 2025

Dynamic Electrical

By Taylor Larsen • November 1, 2024
Electrical contracting is competitive as hell. With a plethora of mega projects upcoming, a bidding war for the best electricians and estimators, and even a race to secure the energy to power Utah buildings, the competition at every level seems to grow more intense with each passing year. How can electrical contractors respond to upcoming trends and win work in the Beehive State? It Starts with Labor Ken Hoffman, Preconstruction Manager at Ludvik Electric, said that the competition for labor has been particularly fierce since he and his team began working on the New SLC International Airport some years ago. Competing for great people has always been the case, but the influx of high-level projects over the last decade, he recalled, “pulled everyone up” with drastic increases in wages that helped electricians bring more money home and brought in a cadre of workers from out of state to push jobs past the finish line. There is additional work to be done to bring in the next generation of fieldworkers to help build the state’s future, specifically the financial incentive to enter into a demanding, sometimes dangerous field. Contracting tech company ServiceTitan reports that salaries for entry-level electricians have risen 9.14% since the beginning of 2023, but is it enough? No, and it is hampering project execution. At a recent Urban Land Institute (ULI) Trends Conference, Hunt Electric CEO and President Troy Gregory offered a sobering statistic: currently, for every electrician who enters the trade, three electricians depart. Nathan Goodrich, Division Manager of Helix Electric, said that the industry needs to find solutions fast, as competing for the same people in a wage-based arms race is unsustainable. “We have to promote the trades as people are coming through high school,” he said. Exposure through industry days and other presentations is one way while granting release time for high school student workers was another that Goodrich mentioned as two ways to bring in the next generation of electrical contractors. Gregory agreed, saying that Hunt Electric and other industry groups have become much more involved at the high school level by showcasing and giving interested students career opportunities. He and his team have had success working on pre-apprenticeship that gives the most eager hands-on experience in prefabrication, an area that only grows in importance for contractors. “We’re getting them in a better position to be more productive on a job site on day one,” said Gregory.

Youthful Impact

By Taylor Larsen • November 1, 2024
Editor's note: UC+D's annual look at age 40 & Under A/E/C professionals includes individuals from a wide range of market segments including a general contractor VP, an interior designer, a rising UDOT director, a steel industry entrepreneur, an equipment dealer owner, and an electrical contractor safety/HR executive. Each holds a key position at their respective firm and has proven their skill and capability along their unique career paths.

Scintillating Sustainability

By Bradley Fullmer • November 1, 2024
Architect Brian Backe was succinct when he stated, "when I try to describe the Climate Innovation Center, one of the phrases is 'big things comes in small packages'." His words couldn't be more profound. An ambitious adaptive reuse project that is generating significant buzz in the sustainable building arena locally, Utah Clean Energy's new Climate Innovation Center (CIC) is the transformation of a modest, nearly 70-year-old, 3,000 SF single-level commercial structure into a state-of-the-art, two-story, zero-energy building that will serve as UCE's home for the next half century. "Within a 3,000 square foot footprint it has urban infill, is an adaptive reuse site, Net-Zero, combustion-free, hybrid mass timber structure—we really packed in a lot," said Backe, Principal-in-Charge for Blalock & Partners, who worked closely with Salt Lake-based Okland Construction to ensure optimum sustainability throughout the construction process. The $5.4 million, 5,260 SF project officially opened in June to much pomp and circumstance, and rightfully so. The center showcases the potential of what homes and buildings can be—spaces that are not only comfortable and inviting, but also produce zero pollution. The building will offer a space dedicated to learning, exploration and collaboration centered on climate solutions and improving local air quality, and a place for the community to engage and create solutions to the challenges we face. The project is a testament to CEO/Founder Sarah Wright and her team at Utah Clean Energy, and their commitment to increasing awareness of environmental sustainability. Their new home makes a bold, walk-the-walk statement about the importance of renewable energy in the built world. "There needs to be an education and understanding that renewables (solar, wind, hydro, geo-thermal) are our cheapest resources," said Wright, a Chicago-native whose diverse background includes work in geology, environmental consulting, air quality, and occupational health. She founded UCE, a mission-driven non-profit, in 2001 and is thrilled to see the CIC finally come to fruition after years of planning. The project, she said, embodies UCE's dedication to transforming Utah's built environment to be zero energy and emission-free, while helping the community reimagine the places we live and work. "This is a living laboratory and teaching tool for the public and the business community, demonstrating the tremendous role that buildings have in solving climate change," said Wright. "Everyone that's been here loves it and other owners say they are inspired by it." Kevin Emerson, Director of Building Decarbonization and an 18-year UCE veteran, said the project became a necessity in recent years as UCE's staff swelled to 15 people. "We've had a dream to really 'walk to talk' through our office headquarters and (CIC) is the result of that dream coming to fruition," said Emerson. "It is more than just office space—it's meant to be a showcase and teaching tool for the construction and design industry." "There is nothing more sustainable than reusing our existing buildings and breathing a new 50-year-life into a structure than was slated for demolition," said Backe, adding that construction crews seismically braced the primary existing CMU block wall, in addition to reusing over 65 tons of CMU and 50 tons of concrete.

It Doesn't End Here

By Taylor Larsen • November 1, 2024
Cancer sucks. That message is on t-shirts and stickers, message boards and social media, and is often said to others when news comes out about a diagnosis—a show of solidarity in the fight against cancer. But riding through the challenge doesn’t have to be the only experience, especially in cancer center design and construction. For Nathan Murray and Brian Murphy, the respective design and construction leaders who helped bring the McKay-Dee Cancer Center into a 21st century, their work showed that a cancer diagnosis or treatment isn’t the end, but the beginning of a new journey of support and patient-centered care. The project was a long time coming. What began in 2018 with the winning bid needed a bit of time to settle on the ownership side, but had Scott Roberson and Jimmy Nielson from Intermountain Healthcare championing the project along the way. Throughout the project, the team never lost track of the patient experience, which Murphy said led to many productive meetings on design priorities and project sequencing to achieve the renovation’s full potential.

On the Money

By Milt Harrison • November 1, 2024
As the commercial construction market in Southern Utah—particularly Washington County—continues to heat up, Onset Financial's dazzling new four-story corporate headquarters for its Red Rock Division makes a bullish statement about the company's outlook for the greater St. George area. Indeed, the owner-occupied structure totals 60,000 SF and is designed to harmonize aesthetic appeal with supreme functionality, given that it houses 23 offices, 86 cubicles, myriad state-of-the-art amenities, and a swanky top-floor corporate penthouse for Onset owner Justin Nielsen that is second-to-none. Developed by Salt Lake-based Asilia Investments, CEO Jonathan (Jono) Gardner stated frankly that this project is the nicest, most expensive office project per square foot that his firm has been involved with, and it speaks to Onset's aggressive business practice and optimism in the future of the equipment lending market. "You walk into that building and you know you're in something special," said Gardner. "It's [Onset Founder Justin Nielsen's] way to attract talent. He said, 'This is the way I'm going to build my business,' and he put his money where his mouth is, [wanting] to go above and beyond anything in the market. He leaned into this with an attitude of 'this is my business, this is my operation, I want people to know this is the place to be.’ He has incredible vision and can see things before they happen." Designed by Salt Lake-based Axis Architects and built by Salt Lake-based Okland Construction, the two firms worked harmoniously with each other via a CM/GC delivery method to produce one of the most unique structures imaginable, with a highly-complex layout where two gridlines intersect each other at a specific point in the middle of the building, with the layout based off this one intersection in all directions and floors not situated directly above each other. Gardner charged the design team, led by Pierre Langue, Founder of Axis Architects, to "give us something we've never seen before." In addition to the unique floor layout from floor to floor, they wanted to take advantage of incredible views into Snow Canyon and the environment in general, along with being situated along the Santa Clara River, which offers its own unique aesthetic beauty. Langue pointed out his firm’s perpetual refinement of using "apertures"—a "design element we've been developing and including in our designs for 20 years that is a continuation of an effort instead of one individual design," he said. "It's in reference to a camera—you're inside a box and framing the view. It's a great feature on the inside because you can frame the different views." “That's why the [floor] plates are rotated. It gave us a way to focus the view on something very specific that you want the viewer to see." In addition, said Langue, apertures on the outside are used as an extension of the building and help create shading for the large expanses of glass. Designing the complex floorplate grid was one thing, building it was another. "The layout was difficult because the gridlines were not particular to each other, and they didn't necessarily transfer to the floor above," said Tyler Dehaan, Project Manager for Okland, adding that it's the firm's first project of this kind. He said the "first pier footing we poured was crucial"—it had a column that extended at an angle and only connected to the building at the top floor, and was 15 feet lower in elevation than the first floor. "I was really concerned about that column not being in the right location/elevation and then the steel column not fitting," he added. Dehaan said they wouldn't know for six months if everything would fit—until all the footings, the foundation, three concrete cores (two stair towers, one elevator), and structural steel up to level four were completed. "In the end, it fit perfectly," said Dehaan. "There were no issues." Pouring the three cores was both challenging and labor intensive, and because structural steel tied into the cores, construction on steelwork had to wait until they were built. Okland self-performed the slip-forming process with help from some experienced concrete subcontractors. "When you see what's going on with the structure, you see the genius behind it," said Gardner. "The common cores hold it in place." Another critical and highly unique construction aspect was building a robust “sea wall” along the Santa Clara River capable of withstanding a 150-year flood event. Nielsen had concerns about the building being so close to the river but also wanted a dynamic outdoor terrace with direct access to a bicycle/running path along it. Hydraulic consultants collaborated on a “belt and suspenders” type of decision, said Dehaan, with crews digging down 15 feet below the main floor and installing a retaining wall below the flow line of the river. A wall of riprap and large cobble rocks were installed after the retaining wall was completed and during backfill. A similar build was done along the dry wash on the other side of the site.

Trends to Watch: Mechanical

By Taylor Larsen • November 1, 2024
Out with the old, in with the new? Not quite, according to experts in the mechanical industry. Trends in mechanical engineering and contracting are warming to both new and existing solutions to optimize efficiency as they maximize the mechanical budget. Three mechanical professionals in design and construction detailed the trends they see helping current clients integrate these mechanical solutions with the future in mind. Electrification Buzzing; Heat Recovery Heats Up According to Jared Smith, PE and Mechanical Engineer at VBFA, a constant in the mechanical field is that many owners have continued with gas-powered systems instead of fully embracing electrification. “The high first costs of full electrification of the mechanical systems through heat pumps,” Smith said, “is a bridge too far for owners currently.” “We’re not anywhere near full electrification of every project,” he said, “but clients are toying with the idea, and more clients are getting serious about it.” Operational costs are favorable due to the heat recovery nature of the system, but Utah’s location in a heating-dominant zone (colder winters) means that more air-source heat pumps would be required to meet the building’s heating needs than necessary during the summer months. Widespread electrification may be a years away, but it is is trending up, making the relationship between mechanical and electrical teams more important than ever and setting the stage for future project team victories in coordination and collaboration. It will become the standard for younger engineers as the industry heads toward full electrification of building systems, Smith said. It’s just one of the upcoming trends he is most excited about in the world of mechanical systems. Another is the efficiency gained through heat recovery chillers. Like a heat pump, heat recovery chillers pull heat out from a cooling source. During the cooling operation, the chiller produces cold water while dissipating heat through the condenser. But with a need for both chilled water and hot water, the released heat can go toward heating application. Smith said that operations are seeing overall energy usage intensity decrease across the square footage of the building. Wasatch Canyons Behavioral Health and Intermountain Health’s Saratoga Springs Cancer Care Clinic are two examples where Smith and the VBFA team have seen energy usage intensity decrease with the future implementation of a heat recovery chiller. “It shines in the healthcare environment,” Smith said, “with the year-round cooling load, you can dump it back into the heating system.” Electrification Still Needs Work; “Thermal Battery” Shows Promise For Steve Connor, PE and President of Colvin Engineering Associates, the University of Utah is fast becoming a leader in the electrification of new buildings. “By heating buildings with electricity, what was once heresy,” he laughed, “has become gospel.” Connor cautioned that electrification has drawbacks that need to be considered, namely that building electrification could create a second peak use period in the winter, one which could be even higher than current summer peaks. It will be incumbent on the A/E/C industry to continue to make gains on what Connor called “the best investment in energy” via high-value insulation, building envelopes, and windows to minimize the need for heating. The next step is to recover and store energy generated. At the new James LeVoy Sorenson Center for Medical Innovation at the University of Utah, Colvin Engineering Associates, along with trade partners Archer Mechanical, are utilizing a 42,000-gallon water tank that will function like a thermal battery for the building when it opens in spring 2026. Heat pumps will use the tank as a heat reservoir, adding or withdrawing heat as they cool or heat the building. If the heating demand is especially high and the tank gets cold, they will “charge” the tank overnight with an electric boiler, and if the tank gets too hot in the summer, they will reject the excess heat through a cooling tower. Most of the year, they add or remove heat from the building and store the waste heat in the tank, making it function like a thermal battery. Since buildings are always in need of cooling due to the energy use, people, and equipment in use across the building, heat can be taken away and stored in the tank before being pulled out of tank to heat the building back up in the morning.

United They Build

By Taylor Larsen • November 1, 2024
The business didn’t technically start, as Matt Menlove put it, with five guys in their father's truck. But it was the impetus for Matt and brother Marc to start United Contractors and take it to the heights reached over the last 20 years. One thing that came from those times working out of Dean Menlove's truck was this: “We were taught a love to build,” said Matt, who now leads the 56-person business as CEO. Their upbringing put them on the path to start United Contractors, but not before a few other iterations. The brothers’ handyman business, Menlove Maintenance, helped put the two through college. MKM Construction, run by Matt, ran for a few years before he and Marc joined forces to start United Contractors. United Hits Stride with a Company Vision The early business had the same, “out of your truck” mentality, with United’s first job renovating a Marriott hotel lobby near the Salt Lake City airport, and another significant project by the airport—renovating a tilt-up building for pipeline supplier T.D. Williamson. The 60,000 SF renovation included building a new mezzanine and outfitting the building for industrial operations on a small budget. The project was so successful that the client asked if we could stay on call for future building needs. “That was our first repeat client,” said Matt. “That was where we began the vision that ‘Every client would choose us again.’” At a recent company party to celebrate their milestone, Matt joked that the name "United Contractors” made it sound like they were a bigger business than they were, a benefit of the doubt that may have allowed the company a foot in the door initially. But company size and capability have never mattered as it relates to the company vision—that good experiences on the project team would bring in more work. “Our mission has always been to consistently exceed expectations through ‘Building on a Promise,’” Matt said. “As we build relationships and our clients trust us, then we can get to know them and begin to supersede their expectations and win them over again and again.” It’s not just clients that United wants to win over with the team’s attitude, work ethic, and understanding of construction, he continued, “We want to win over design partners, subcontractors, vendors, and even employees [...] It’s what we strive to accomplish every day when we step on the job site. “

Kimley-Horn SLC Office Marks 10 Years

By By Brad Fullmer • October 4, 2024
It's been a decade since Kimley-Horn, one of the nation’s top engineering and design consultancy firms, launched an office in Salt Lake, and by all accounts, the Wasatch Front market has been a boon to the civil engineering firm, with local leaders feeling highly optimistic about its future success and growth in the Beehive State. The Salt Lake office was opened by Zach Johnson in 2014, who previously spent time in three other Kimley-Horn offices including Sacramento, Orange County, and Denver, with three total people comprising the initial staff. The firm's Denver office was providing consulting services for the Utah Department of Transportation and put together a market analysis regarding expanding into its neighbor to the west. "The market analysis we put together showed we should have had an office in Utah 10 years previously [2004], so we decided to plant a flag and open an office," said Johnson, who leads the office along with seasoned Salt Lake office practice leaders Chris Bick, Leslie Morton, and Nicole Williams. Like any new start-up endeavor, it was rough sledding initially, but strong regional support and the sheer tenacity of boots-on-the-ground marketing started paying off, with explosive growth happening along the way. "I would describe the first few years as lean," said Johnson. "We had to be creative, we had to be scrappy to capture work and rely on our partners across the country, folks who had clients in Utah and rely on those relationships. Those first two to three years were about relationship building and knocking on doors that didn't always open. It was a lot of fun."

A Future Paved with Intentionality

By Taylor Larsen • October 3, 2024
Nearly 90 minutes into a conversation with Dave Edwards and Bruce Fallon, the two remembered a story about the values of WPA Architecture from years before. Fallon was in talks with the principals at the firm to define values for the rest of the company. Longtime ownership, with decades of experience founding and building up their own firm, weren’t against the idea, but the idea of formalizing it all seemed inconsequential. Fallon had been a Principal with the firm for ten years and finally asked longtime Principal Alan Poulson (who retired in December 2023), ‘What motivates you?’ to which [Poulson] answered, ‘Providing for my family.’ The thought has stuck with Fallon and Edwards ever since. “It drove [Poulson] in everything he did,” Fallon said. “He was excellent in everything he did so he could provide for his family.” Now that the two lead WPA as Principals, they have looked to embrace excellence through intentionality—in purpose, relationships, and work ethic—that will lead the firm to new heights.
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